Prism Promises to Help Online Marketers Achieve Better Conversion Rates
PHILADELPHIA, April 23, 2013 – DMi Partners, a Philadelphia-based performance marketing company, today debuted Prism, a new content management system built for lead generation, which promises higher lead conversion rates. Two key features, faster load times and full control over all content, drive conversion rate increases by creating the best possible user experience for consumers. All Prism websites receive a Grade A on YSlow, Yahoo!’s web performance optimization tool and are tested vigorously by campaign managers and designers at DMi Partners to ensure that the conversion flow is optimal.
In the process of building Prism, DMi Partners invented FormsML, a markup language that describes how to construct web forms. Prism sites consume FormsML documents during the building process. “DMi is particularly excited about the realization of this innovation because we hope to one day make it an industry standard”, said James Delaney, COO of DMi Partners. “It will greatly reduce the time to market when we syndicate web forms to web publishers.”
“Prism and FormsML will help our clients to be better marketers because they will be able to launch faster and easier-to-use websites sooner than their competitors,” said Adam Weil, CMO of DMi Partners. “Improved conversion rates will equate to greater profitability for both publishers and advertisers.”
DMi Partners’ clients include such notable brands as Mitchell & Ness, Gerber Life Insurance, DeVry University, and Broadview Networks.
NOTE TO EDITORS: DMi Partners is a Philly Tech Week 2013 sponsor; feel free to stop by their table to learn more about what they do.
About DMi Partners: DMi Partners is a digital marketing agency comprised of marketing experts who invest in their client’s success through a unique business model. Through a hybrid of agency and performance marketing, clients are able to leverage the most up-to-date digital marketing techniques in a direct response environment, and the shared-risk and cost-effective accountability of results-oriented billing structure. DMi’s suite of agency services includes website and e-commerce site design and development, search engine and email marketing, as well as tracking, reporting and analysis. With offices in both Boca Raton, FL and Philadelphia, PA, DMi’s clients range across numerous industries, including education, consumer products, entertainment, travel, and healthcare.
